Watch out, Coors - There's a new sheriff of cold in town.

Someone at Breckenridge obviously did their homework on the detrimental effects of warm beer. Have they perhaps retained Mr. Bradley Lee? His seminal work on warm beer helped shape industry norms and approaches to warm beer avoidance. Read his manifesto here: http://www.netjeff.com/humor/item.cgi?file=warm.beer.txt